What "Trusted maker" means

A Trusted maker has

• an account that is at least 60 days old;
• a published page, and a way to get paid: Stripe set up to take payments, or payout details gosponsored has checked;
• a verified audience on a property with a sponsor slot: Plausible, Google Analytics, DataFast or PostHog connected, or gosponsored's own "Counted by gosponsored" numbers from at least 14 days of the widget, and no self-reported numbers on the page;
• the widget live with at least 14 days of data and 1,000 displays in the last 30 days;
• a clean record: no disputed payment, no ad taken down and no page taken offline by gosponsored in the last 90 days;
• healthy slots: none stopped loading in the last 30 days.

If something slips

A maker who stops meeting a criterion keeps the badge for 7 days to fix it. After that the badge comes off, and it comes back on its own once everything passes again. A disputed payment, a takedown or a suspended account removes it right away.

Numbers under review

We also look for numbers that don't add up, such as analytics connected for another site. A person at gosponsored reviews anything unusual; a flag on its own never removes a badge.

When makers can earn it

Because accounts need to be 60 days old, no one can show the badge before their account is about two months old.